Original Research & Studies

Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Google AI Mode’s Early Adoption and SEO Impact
AI Search SEO Traffic Study
Investigating ChatGPT Search: Insights from 80 Million Clickstream Records
SearchGPT vs. Google and Bing: A Quick Comparison of Search Engines
SEO Split Test Result: Adding Keywords to One or Two Word Title Tags
SEO Split Test Result: Adding Unicode Characters to the Meta Description
SEO Split Test Result: Adding H3 Tags to Products Names on Ecommerce Category Pages
Split Test: Removing Duplicate Title Tags (HTML Element)
SEO Split Test: Do CTAs in Title Tags Help Search Results?
Selecting SEO Elements to Test

Selecting SEO Elements to Test

The means and inclination to test SEO changes is growing within the industry (finally), but a willingness to test does not always mean it will be successful and worth doing. Not everything is worth testing, and not everything is easily testable. So what follows are some of my lessons/examples from testing SEO changes (split testing or otherwise).
Chris GreenJul 22, 2022