7 min read
Google AI Mode’s Early Adoption and SEO ImpactOur study reveals early trends of how people are adopting Google’s AI Mode and how this may impact SEO and marketing.
Luke HarselJul 30, 2025
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
8 min read
We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Rachel HandleyJun 09, 2025
12 min read
Investigating ChatGPT Search: Insights from 80 Million Clickstream RecordsDiscover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of 80M clickstream records reveals changing user behaviors and referral trends in AI-driven search.
Brenna KellyFeb 03, 2025
9 min read
SearchGPT vs. Google and Bing: A Quick Comparison of Search EnginesCurious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.
Brenna KellyDec 13, 2024
2 min read
SEO Split Test Result: Changed Meta Descriptions to The On-Page H1 Plus a CTA
We decided to run an SEO experiment where we changed existing meta descriptions to make them shorter on an ecommerce site. CTAs and product categories stayed. Read this short case study to find out the result.Brian MoseleyJun 24, 2022
8 min read
Volume Update! Why Semrush Search Volume Is the Most Accurate on the Market (Study)
As a marketer, your success depends on the quality of the data you use to make decisions.Eugene LevinJun 22, 2022
4 min read
SEO Split Test Result: Should You Add a Star Emoji and Reviews to the Title on Travel Pages?
We ran an SEO experiment with Semrush SEO split-testing software, SplitSignal, where we added a star emoji to H1 and a title to the group of product pages on the travel site.Brian MoseleyJun 20, 2022
4 min read
SEO Split Test Result: Optimizing for Search Behavior
For a large photo stock website, OrangeValley and the SplitSignal team researched how people search for stock photos and photos and found some great opportunities that we wanted to validate before rolling this out on the website.Brian MoseleyMay 31, 2022
3 min read
What to Do When You Get a “No Change” SEO Split Test Result
Learn how split testing can affect SEO and how and why No Change test results can shape your SEO strategy.Brian MoseleyMay 31, 2022
4 min read
SEO Split Test Result: Will Removing Many H1s Improve Clicks to Page?
Would changing an article page with many H1s to a singleton H1 and converting the remainder to tags improve clicks to the pages? Read the short case study to find out.Brian MoseleyMay 18, 2022