Original Research & Studies8 min readWe Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.Rachel HandleyJun 09, 2025
Original Research & Studies12 min readInvestigating ChatGPT Search: Insights from 80 Million Clickstream RecordsDiscover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of 80M clickstream records reveals changing user behaviors and referral trends in AI-driven search.Brenna KellyFeb 03, 2025
Original Research & Studies9 min readSearchGPT vs. Google and Bing: A Quick Comparison of Search EnginesCurious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.Brenna KellyDec 13, 2024
Original Research & Studies7 min readNew Report From .Trends & Statista Reveals How AI Search is Changing the WebExplore key findings on AI‘s impact on online search in Semrush’s latest report in partnership with Statista. Download to learn how AI search is reshaping traffic trends and user search behavior.Natalia ZhukovaDec 02, 2024
Original Research & Studies5 min readUber Case Study: Customers Should Drive Search MarketingAs more marketing dollars shift from offline efforts to online, the need for skilled search marketers is increasing. And as the demand for Internet marketers rises, the job responsibilities will continue to evolve.Eli SchwartzJan 29, 2015