5 min read
SEO Monitoring: A Complete Guide to Tools & Key MetricsSEO monitoring is tracking search metrics to measure performance and spot opportunities for improvement.
Carlos SilvaApr 30, 2025
General SEO
Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.
15 min read
How to Optimize Your Website for SEO (Beginner’s Guide)Learn how to optimize your website for SEO with our clear, actionable guide and framework.
Carlos SilvaApr 30, 2025
10 min read
How to Use Semrush Position Tracking to Monitor & Report SEO ResultsLearn how the Semrush Position Tracking tool helps you easily track SERP rankings for keywords and get traffic from specific locations and devices.
Brenna KellyApr 16, 2025
9 min read
SEO vs. SEM: Differences in Tactics, Costs, and ResultsSEO focuses on unpaid search traffic, while SEM encompasses both unpaid and paid search engine traffic.
Carlos SilvaApr 07, 2025
4 min read
How To Use the Semrush API in Google Sheets
Semrush is my favorite competitive research tool that I use for everything from organic and paid keyword research to understanding market share in a specific region. A few months ago, I was working on a large project where it made sense to look beyond the Semrush interface and pull data directly from their servers via the Semrush API.Brian JensenMar 12, 2015
4 min read
5 Advantages to Yandex over Google in Russia
Before Larry Page and Sergey Brin ever founded Google, Ilya Segalovich and Arkady Volozh had already created Yandex, currently Russia’s largest search engine. Learn about Yandex‘s reach, and its advantages over Google.Eli SchwartzAug 06, 2014
4 min read
How To Use Excel for Data Collection on Ecommerce URLs
The following Excel trick is best used when you have data located inside of your URLs. This happens a lot when you have an ecommerce website that generates dynamic confirmation URLs after a purchase is made.In one particular case, one of our clients reached out to us hoping to find a PPC management company.Sergio AicardiApr 10, 2014
3 min read
How To Use Semrush To Dominate the Search Engines: Part One
For many, the task of dominating their online industry via search engine optimization without a SEO company remains mysterious. Can it still be done Post-Penguin? Post-Hummingbird? If so, how do the SEO experts accomplish it in this new day and age? Just like a handy man, you are only as good as the tools you use. An experienced SEO marketer has a handful of tools at his/her disposal depending on the mission.Jason HawkinsJan 13, 2014
3 min read
Introduction to CTR (Click-Through Rate)
CTR stands for Click-Through-Rate. This is the percentage rate at which people click on a particular ad when online. Achieving a high page CTR is essential for achieving PPC success, because it directly affects both the quality score as well as how much a business pays every time someone clicks on their search advert.Semrush BlogMay 31, 2013
2 min read
Predict Your Traffic Volumes with Keyword Traffic Estimator
If you want to get more relevant visitors to your website, you should seriously consider search engines as a source for a traffic increase. In order to get more relevant visitors from organic searches, you need to improve your positions for particular keywords that are relevant to your business.Semrush BlogMay 21, 2013