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How to Optimize for AI Search Results in 2025Learn AI search optimization tactics to get cited by ChatGPT, Perplexity, and Google AI Overviews. Start capturing high-intent traffic.
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General SEO
Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.
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29 Eye-Opening Google Search Statistics for 2025Discover the latest Google search statistics to gain valuable insights into user behavior and search trends.
Connor LaheyJul 09, 2025
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20 Best Search Engines ComparedSee our list of search engines that covers international search engines, privacy-focused ones, and more.
Alex LindleyJul 04, 2025
11 min read
10 Ways to Use AI for SEO to Streamline Your WorkLearn how to use AI for keyword research, SERP analyses, content optimization, and more.
Cecilia MeisJul 04, 2025
6 min read
How To Measure the Impact of Your Site Migration
Site migrations require multiple stakeholders and intense processes. In the end, measuring success is sometimes forgotten or thought about retroactively. Don‘t fall into this trap. Use Semrush to set up your site migration for SEO success and provide easy-to-pull wrap up reports to key stakeholders to prove your value.Katie CunninghamJun 30, 2017
4 min read
Aggregate Review Schema: Recovering From a Spammy Structured Markup Penalty
Aggregate Review schema can be a great way for businesses to showcase both the number of reviews and the rating of individual products. Adding this markup to your website will then make you eligible for organic stars to show alongside your search listingsEmily SmithMay 18, 2017
6 min read
6 Common Misconceptions About SEO That Can Hurt Your Digital Marketing
The importance of SEO is hardly a secret in 2017. But, even though business owners may know how vital it is to optimize their sites, they are often guided by SEO misconceptions. This post busts all of the most common myths and misconceptions about SEO.Sergey GrybniakFeb 28, 2017
6 min read
13 Most Common Hreflang Mistakes [Semrush Study]
We analyzed 20,000 websites that have multiple language versions using the Semrush Site Audit tool — a powerful site auditor that checks websites according to approximately 50 parameters. Below you’ll see the percentage of websites with hreflang mistakes and issues which were detected on at least one page.Elena TerentevaFeb 15, 2017
7 min read
How To Develop Your International SEO Strategy
Your company has been growing and growing, and at some point, you’ve decided to go global. You’ve defined your overall business strategy, you know which countries you are targeting and who you will be competing against in the new markets. Your next logical step would be to evaluate your SEO opportunities in your target locations and think about how your digital presence should be organized.Maria RaybouldFeb 01, 2017
4 min read
International Web Hosting Issues: Does Server Location Really Matter?
Back in 2009, the younger version of Matt Cutts explained: Now, in 2015, Google‘s John Mueller has come out with a slightly different statement: For search, specifically for geotargeting, the server‘s location plays a very small role, in many cases it‘s irrelevant. If you use a ccTLD or a gTLD together with Webmaster Tools, then we‘ll mainly use the geotargeting from there, regardless of where your server is located.Martin KuraJan 19, 2017