Explore key findings on AI‘s impact on online search in Semrush’s latest report in partnership with Statista. Download to learn how AI search is reshaping traffic trends and user search behavior.
We analyzed a sample of 16,298 English keywords, all of which have more than 100 monthly searches. For each keyword, we collected the search engine results pages (SERPs) and analyzed the top 20 positions and their performance across a number of factors, ending up with a total of 300,000 positions.