Original Research & Studies

Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
AI Search SEO Traffic Study
Investigating ChatGPT Search: Insights from 80 Million Clickstream Records
SearchGPT vs. Google and Bing: A Quick Comparison of Search Engines
AI Search
Average CPM for Display Ads: Benchmarks by Industry [Study]
Advertising Trends: The Most Popular Types of Digital Ads [Study]
The Unique Rank Volatility Patterns of the August 2023 Core Update
Revamp Product Listings for SERPs with These Ecommerce Insights
Sharpen Your Ecommerce Business with Amazon Funnel Insights
How UHS uses Semrush to elevate digital marketing team’s performance