Semrush Blog | SEO, SEM, AI Search, & Content Strategy

General Marketing

5 min read

The FCB Grid: What It Is and How It Works

If you’ve only used keywords to understand how to market your product, you’re not tapping its potential. Lists of keywords tell us what people want. They don’t tell us why. Boredom, fatigue, illness and hunger ... people buy for a reason. Maybe you think of these ideas willy nilly as you type, but how can you engineer them without fail? With the FCB Grid.

Joshua BainsFeb 26, 2015

Competitor Intelligence & Research

5 min read

The 5-Step Competitor Analysis Strategy That Never Fails!

Competitor analysis is a vital part of marketing. Whether it‘s organic or inorganic, digital marketing channels play a key role in boosting conversions and ROI. A successful marketing strategy is based on analyzing the customer behavior, doing extensive competitor analysis, channelizing market segmentation and carrying out sales forecasting.

Joydeep BhattacharyaFeb 09, 2015

Original Research & Studies

5 min read

Uber Case Study: Customers Should Drive Search Marketing

As more marketing dollars shift from offline efforts to online, the need for skilled search marketers is increasing. And as the demand for Internet marketers rises, the job responsibilities will continue to evolve.

Eli SchwartzJan 29, 2015

General Marketing

8 min read

7 Modern Marketing Frameworks Every Startup Needs To Know

As a young marketer navigating the digital landscape, I love frameworks. Not only do they help me plan and prioritize, but they help me visualize how everything I’m working on fits together. No, I won’t be talking about (and I’m looking at you, classically trained marketers) the 4Ps, Porter’s 5 forces, or SWOT analyses.

Lloyd AlexanderJan 29, 2015

Paid Advertising

1 min read

Free Download: The Complete PPC Analytics Toolkit

Hanapin Marketing and Semrush have teamed up to create The Complete PPC Analytics Toolkit! This free download contains three Excel spreadsheets, three whitepapers and two webinar recordings, all designed to help optimize your PPC accounts. Use these tools and resources to extract high value data and build more efficient campaigns.

Kathleen GarvinJan 23, 2015

Technical SEO

4 min read

The Ultimate Hreflang Guide for Dummies

With Google coming out with its new international targeting feature, I’ve seen more poorly implemented Hreflang annotations than good ones. These 5 easy steps will help you avoid mishaps and implement Hreflang tags correctly across your multilingual website.

Martin KuraJan 21, 2015

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