Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Online Services Websites in Japan, Updated April 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | – | 5,988,224,967 | 4.55 | 38.3% |
| 2 |  | – | 1,980,504,205 | 5.35 | 36.99% |
| 3 |  | – | 1,696,415,378 | 7.42 | 34.13% |
| 4 |  | – | 529,806,440 | 5.4 | 43.02% |
| 5 |  | – | 406,130,811 | 2.47 | 59.76% |
| 6 | rakuten.co.jp | – | 385,908,629 | 6.2 | 44.92% |
| 7 |  | – | 263,453,361 | 1.64 | 75.0% |
| 8 | google.co.jp | – | 200,304,108 | 10.47 | 34.91% |
| 9 |  | 1 | 198,393,219 | 1.73 | 76.1% |
| 10 |  | 1 | 192,410,014 | 1.65 | 76.12% |
| 11 |  | 1 | 183,751,087 | 4.6 | 67.11% |
| 12 |  | 3 | 165,520,150 | 2.09 | 55.74% |
| 13 |  | – | 110,058,518 | 6.24 | 51.38% |
| 14 |  | – | 100,079,659 | 3.63 | 47.79% |
| 15 |  | – | 88,808,109 | 3.2 | 34.29% |
| 16 | bing.com | 2 | 86,062,353 | 4.9 | 36.52% |
| 17 |  | – | 85,302,236 | 15.19 | 16.85% |
| 18 | esuteru.com | 2 | 83,706,866 | 3.33 | 31.35% |
| 19 |  | – | 81,677,393 | 2.68 | 60.14% |
| 20 | line.me | 1 | 81,003,186 | 1.8 | 74.95% |
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Key Insights on Top Online Services Websites in Japan in April 2025
As of April 2025, google.com is the most visited Online Services website in Japan, attracting 5.99B monthly visits. yahoo.co.jp follows with 1.98B visits, and youtube.com records 1.7B visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.73, with girlschannel.net leading at 15.19 pages per visit.
The average bounce rate is 49.77%, with ameblo.jp having the highest at 76.12%.
And girlschannel.net leads the way with the lowest bounce rate at 16.85%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Online Services Websites in Japan
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Last updated: May 13, 2025
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