Getting your business listed on Amazon Alexa can increase its visibility in voice search results and help you reach more local customers.
How to List Your Business on Amazon Alexa?
Currently, Amazon Alexa doesn’t allow you to create a business listing directly. Instead, they pull information from trusted online sources.
To get listed, focus on optimizing your online presence for voice searches and managing online mentions.
How to Optimize for Amazon Alexa and Other Voice Assistants
To appear in Amazon Alexa searches, optimize your business for local voice searches.
Build Local Citations
Building local citations—mentions of your business’s name, address, and phone number (NAP)—help Amazon Alexa find your business and display it in relevant voice searches.
Although Amazon Alexa doesn’t officially disclose where it pulls local business information from, it likely sources data from multiple online platforms.
That’s why you should first aim to list your business in these most popular platforms:
- Google Business Profile
- Apple Maps
- Bing Places for Business
- Social media platforms
- Yellow Pages
- Yelp
Appearing in these places and maintaining accurate information about your business can improve your chances of appearing in relevant search results—not just on Amazon Alexa.
Ensure NAP Information Consistency
Keep your NAP (name, address, phone number) accurate across multiple platforms. Consistent NAP data helps customers and Amazon Alexa identify your business easily, leading to more visibility in local voice searches.
Listing Management allows you to easily manage information across multiple business listings and ensure NAP data consistency.
To start, go to Listing Management.
Search for your business name and select it from the drop-down menu.
The tool will check whether your business is listed in directories and find places where your information is inaccurate.
To fix inaccuracies and create new listings, click “Continue setup.”
Check your information, then click “Distribute business info.”
The tool will start distributing your information. Track the progress in the “Listings” dashboard.
Scroll down to see the status of each listing:
Collect Reviews from Customers
Customer reviews may signal to Amazon Alexa (and other voice assistants and search engines) that your business is credible and popular, which could increase your chances of showing in search results.
You can get more reviews by asking customers to leave feedback on the platform of their choice. Or you can direct them to the platform most important to you (eg. Google Business Profile, Tripadvisor, etc.)
Here are some ideas on how you can ask for more reviews:
- Send post-purchase messages. Send your customers emails or SMSs after the purchase with a review link
- Ask for a review at the time of the purchase. This could be a very simple question, like “Hey, if you were happy with the product/service today, would you like to review us on [platform of your choice]?”
- Distribute business cards with QR codes. Share business cards that have QR codes customers can easily scan and land on the review page.
- Print QR codes on receipts. Include QR codes on your receipts to allow easy access to your review page.
After collecting reviews, don’t forget to respond to all feedback you receive (both positive and negative). This helps you build better connections with customers and signal to Amazon Alexa that your business is active.
Manage All Your Listings in One Place
Although you can’t directly create a business listing on Amazon Alexa, getting listed on other directories and platforms is essential.
The more platforms you’re listed on, the better your chances of appearing in Amazon Alexa and other voice search results.
Managing all of these listings can get hectic over time, especially with multiple locations. And that’s where Listing Management comes in. This tool helps you keep track of all citations from a single platform.
Sign up today to build local citations.
