Keyword Research10 min read
Search Terms: Definition & How to Use Them (with Examples)
Search terms are the exact words or phrases users enter into search engines to find what they want online.
Simon is a journalist turned SEO with over 8 years of experience writing, editing, and outlining digital content. He has worked at content marketing agencies and in-house at SaaS companies.
Expertise
- content strategy
- content writing
- content editing
- on-page seo
Education
- MA in Modern and Contemporary Literature, Culture and Thought
Author
General Marketing9 min read
How to Write a Value Proposition (+ Examples)
A value proposition is a statement that explains the unique benefits of your product or service to customers.
Contributor
General Marketing9 min read
The Marketing Funnel: What It Is & How It Works
A marketing funnel is a model of the customer journey that represents the buying stages people go through.
Technical SEO6 min read
How to Set Up an HTML Redirect (+ Alternatives)
To create an HTML redirect to another page, add a meta refresh tag inside the section of the page.
General SEO7 min read
5 Google News SEO Tactics to Help Your Content Rank
Learn how Google News works and how to get your content ranking on Google News and News surfaces.