How to Optimize Your Website for SEO (Beginner’s Guide)
Learn how to optimize your website for SEO with our clear, actionable guide and framework.Apr 30, 2025
Carlos Silva is a seasoned content marketer with over 10 years of experience spanning both in-house and agency roles. His expertise encompasses content strategy, SEO, content creation, social media, and email marketing. Having worked across diverse marketing disciplines, Carlos brings a comprehensive understanding of digital marketing to his current role at Semrush, where he researches, edits, and writes for the English blog, helping readers navigate the complexities of online marketing.
Expertise
- content writing
- content strategy
- on-page seo
- keyword research
Education
- BA in Economics Management
Author
What Is Evergreen Content? & How to Create It
Evergreen content is content that remains relevant for a long period of time without needing frequent updates.Apr 17, 2025
What Is User-Generated Content? How to Get and Use It
User-generated content (UGC) is non-sponsored content created by users instead of brands.Apr 14, 2025
SEO vs. SEM: Differences in Tactics, Costs, and Results
SEO focuses on unpaid search traffic, while SEM encompasses both unpaid and paid search engine traffic.Apr 07, 2025
Contributor
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.Jan 17, 2025
SEO Checklist: 41 Tips to Optimize Your Website
Use this SEO checklist to improve your website’s search engine rankings.Jan 13, 2025
DIY SEO: 6 Steps Anyone Can Follow to Get Results
Follow the 6 steps in this handy DIY SEO guide to set up your site for higher organic rankings and traffic.Sep 18, 2024
Ultimate Guide to Google AdSense (2024 Updated)
Learn what Google AdSense is, how it works, and best practices to follow to maximize revenue.Aug 07, 2024