Expert in Search and SEO since 2000. In 2005 he founded Searchmetrics, an SEO software company in Berlin and led the company till 2019. In 2016 he became European Search Personality of the year. In January 2022 he joined Semrush to build new solutions that change how large companies experience and do SEO by removing dependencies and friction between SEO, product, engineering and marketing.
We analyzed a sample of 16,298 English keywords, all of which have more than 100 monthly searches. For each keyword, we collected the search engine results pages (SERPs) and analyzed the top 20 positions and their performance across a number of factors, ending up with a total of 300,000 positions.
The analysis highlights trends by using recent search data, but also comparing 2022 to 2021 to unpick how people searched, industries performed, and SERPs changed across the world.
The phenomenon of zero clicks in Search is leaving many marketers wondering how their target customers are acting, and grappling with how best to appeal to them online.