VXTX Performance Marketing Agency

Challenge

Runway East sought to significantly increase lead volume, MRR, and quality through paid channels (Google, Bing, LinkedIn) and improve the conversion rate on their website to better capture incoming demand.

Solution

VXTX executed precision-targeted PPC and LinkedIn campaigns, optimising ad copy, audiences, and bids. Concurrently, detailed CRO audits and landing page tests enhanced user experience, removing friction and boosting overall conversion performance by 25%.

Result

25% uplift in website conversion rate, substantial growth in high-quality sales and marketing qualified leads (S/MQLs), and improved efficiency across PPC and LinkedIn campaigns, driving stronger overall ROI for Runway East.

Challenge

Alistair Fleming, specialists in luxury kitchens and bespoke furniture, aimed to significantly enhance lead generation among high-end clientele. They sought to attract affluent buyers, boost the quality and quantity of enquiries, and clearly differentiate their brand within a highly competitive luxury market.

Solution

VXTX implemented a meticulously targeted paid ads strategy, leveraging advanced audience segmentation on Meta and Google Ads. Using rigorous A/B testing and statistically validated creative experiments, we identified the messaging and visuals that resonated most effectively with premium audiences. Comprehensive tracking through GA4, GTM event tagging, and cross-channel attribution provided deep insights into campaign performance. Strategic adjustments to landing pages were also made.

Result

The refined approach delivered exceptional results: -120% increase in qualified luxury leads within 6 months. -Improved lead quality and relevance, driving higher-value enquiries. -47% reduction in average Cost Per Lead (CPL), significantly increasing marketing efficiency. -Enhanced brand positioning in the luxury kitchen and furniture niche. Through targeting and data-driven optimisation, we successfully positioned Alistair Fleming among affluent buyers and sustainably scaling their lead gen.

Challenge

C-Monsta aimed to amplify brand awareness, boost revenue, and elevate Return on Marketing Investment (ROMI) through paid channels—while still supporting its ongoing organic growth. Limited conversions, underperforming ad creatives, and a suboptimal website experience hindered the brand’s potential to maximise both immediate and long-term performance.

Solution

VXTX executed an advanced, multi-faceted strategy to overhaul C-Monsta’s digital presence. Rigorous creative testing on Meta Ads, bolstered by GA4 and Shopify and Meta attribution, revealed high-performing audience segments and statistically significant winning creatives. A comprehensive CRO audit then highlighted the need for a complete website rebuild, culminating in a high-conversion Shopify storefront that supercharged brand growth.

Result

VXTX adopted a data-driven strategy to supercharge C-Monsta’s paid marketing. We rigorously tested ad creatives featuring UGC collaborators, real customer insights, and brand-focused messaging. Using thorough analytics, we refined each campaign—delivering a 73% jump in sessions, 135% revenue boost, 147% surge in orders, and a 47% lift in conversion. Founder Mark Yeadon hails Jake, at VXTX, as the “Swiss Army Knife” of marketing.