Tiga Digital Marketing

Challenge

The boutique’s website was outdated, slow, and not ranking well for relevant search terms like "wedding dresses Leicestershire" or "bridal boutique near me." Despite a strong offline reputation, online visibility was minimal. Their goal was to relaunch the site with a modern look and SEO best practices in place to start attracting more appointment bookings online.

Solution

We managed a full website relaunch including: Technical SEO audits and fixes pre- and post-launch Complete rewrite of landing pages with keyword-rich, locally optimised copy Restructuring of site navigation and collections for UX + crawlability On-page optimisation (H1s, meta titles/descriptions, internal links) Set up of Google Search Console and SEO tracking dashboards Added schema markup for location, reviews, and business info We also collaborated with their developer to ensure proper

Result

+165% increase in organic traffic within 90 days of relaunch #1–3 ranking for 8+ commercial keywords, including "bridal boutique Hinckley" and "wedding dresses Leicestershire" Organic leads up from 3 per week to 10+ appointment requests per week via contact form Bounce rate dropped by 23%, and time on site improved by 31% Client now reports consistently full appointment diary and is expanding opening hours

Challenge

The tuition company offered high-quality online lessons across GCSE and A-Level subjects but struggled to generate leads via their website. Their site lacked search visibility, had weak content structure, and was built on a dated template not optimised for SEO or conversion. They needed a modern relaunch that could increase organic reach and generate consistent enquiries from parents and students.

Solution

We led the full relaunch and SEO strategy including: Keyword research targeting high-intent terms (e.g. “online GCSE maths tutor”, “A-level chemistry tuition”) Complete rewrite of homepage, subject pages, and blog content for clarity, search intent, and authority Designed an SEO-optimised site structure with improved UX and clear CTAs Technical SEO improvements: page speed, mobile-friendliness, and meta data optimisation Setup of Google Analytics 4 and Google Search Console with conversion

Result

+213% increase in organic traffic within 3 months Ranked on page 1 for 15+ subject-specific keywords including “online biology tutor” and “GCSE English lessons online” Conversion rate doubled, with average weekly enquiry forms rising from 4 to 12+ per week Bounce rate reduced by 28%, and average session duration increased by 36% Helped position the company for regional and national scale-up in 2024

Challenge

The company offered Cyber Essentials and Cyber Essentials Plus certification services but had poor online visibility and an outdated website that didn’t reflect the trust and authority needed to convert leads in the cybersecurity space. Despite a competitive service, they were not ranking for key search terms like "Cyber Essentials certification UK" or "Cyber Essentials Plus cost". They needed a complete website relaunch, supported by SEO, to build credibility and generate qualified inbound lead

Solution

We delivered a strategic relaunch and SEO campaign, including: Deep keyword research to identify high-converting, low-competition opportunities SEO copywriting for service pages, FAQs, and industry-specific landing pages (e.g. “Cyber Essentials for schools”, “for small businesses”, etc.) Rebuilding the site structure to align with user intent and improve navigation Technical SEO audit: implemented fixes for speed, mobile UX, meta data, redirects, and canonical issues Created downloadable gu

Result

+190% increase in organic traffic in the first 90 days post-launch Page 1 rankings for key terms like "Cyber Essentials UK", "Cyber Essentials cost", and “Cyber Essentials Plus audit” Average lead volume tripled — from 3 to 9+ qualified leads per week via contact form Bounce rate dropped by 21%, and average session duration rose by 42% New SEO landing pages began converting at 6.4%, outperforming legacy pages by 3x