Rad5 Media

Challenge

575 Law Firm, a personal injury practice in southeastern New Mexico, faced the challenge of breaking through a highly competitive legal market. Competing against large, well-funded firms with national reach, they needed a strategy that could drive qualified leads without wasting budget. Their goal was to generate serious personal injury cases in a region where search volume is lower, but the stakes are high.

Solution

Rad5 Media developed a highly targeted pay-per-click strategy focused on catastrophic injury, 18-wheeler accidents, and oil field cases. We built tightly themed campaigns using location-based keywords, negative keyword exclusions, and mobile-optimized ads designed to drive calls. We also aligned campaign messaging with local landing pages, helping lower CPC and boost Quality Scores while supporting long-term SEO growth.

Result

The PPC campaigns attracted multiple high-value cases, including the firm’s first multimillion-dollar settlement. Lead quality improved significantly, and new inquiries continue to flow in monthly. With more large cases in the pipeline, 575 Law Firm is positioned as a leading personal injury practice in the region. Rad5 Media’s data-driven strategy has helped the firm compete aggressively without overspending on unqualified leads.

Challenge

Journey Pediatrics, one of the largest pediatric providers in New Mexico, faced increasing competition from corporate medical groups and national hospital networks. With locations in Albuquerque and Rio Rancho, they needed a strategy to improve visibility, attract new families, and stand out in a saturated healthcare market dominated by larger, well-funded competitors.

Solution

Rad5 Media designed and launched a custom website focused on accessibility, trust, and parent education. We developed a resource-rich content library, updated monthly with relevant health topics, SEO-optimized blog posts, and community-focused messaging. By creating consistent, helpful content and strengthening local SEO signals, we positioned Journey Pediatrics as a go-to choice for families across New Mexico.

Result

Journey Pediatrics now ranks on the first 1–3 pages of Google for high-value search terms like “pediatricians in Albuquerque” and “pediatric care in Rio Rancho.” The site continues to attract new patient inquiries monthly. With strong visibility and brand consistency, Journey Pediatrics is growing its patient base while amplifying its community message. Rad5 Media remains a key partner in their ongoing digital and strategic outreach.

Challenge

As the COVID-19 pandemic shut down in-person events and model home tours, Twilight Homes faced a massive challenge: how to keep selling new homes when buyers couldn’t step inside one? Traditional sales and marketing methods were off the table. To maintain momentum and protect their pipeline, Twilight needed an inventive way to connect with homebuyers remotely—without sacrificing customer experience.

Solution

Rad5 Media developed a guerrilla-style, digital-first campaign built around a virtual grand opening experience. We combined livestream events, 3D home tours, surprise gift drops, and GrubHub dinner giveaways to bring the excitement of an in-person event directly to prospective buyers’ homes. The result was a bold, unexpected approach that blended digital engagement with real-world delight, creating a fully immersive brand experience during a time of total disruption.

Result

Twilight Homes experienced the highest sales year in company history. The campaign not only preserved momentum—it expanded their reach, attracted new buyers, and set a new bar for innovation in real estate marketing. Rad5 Media’s work was honored with an international Content Marketing Award for Strategy from the Content Marketing Institute, recognizing the campaign’s creativity, execution, and measurable success.